Digital Marketing During And After COVID-19
It is only a few months since the world first had to respond to a new deadly coronavirus. here we are going to discuss Digital Marketing During And After COVID-19.
As a result, we have experienced dramatic changes at home and at work. Companies are having to revise their plans in the face of a likely deep recession, new consumer behaviors, and new ways of working.
In 2017, a study claimed that the need for digital marketers was at 56 percent. On the other hand, those able to meet the needs and demands of the market were a mere 24 percent.
By this time next year, the need for skilled digital marketers will have at least tripled. This will undoubtedly lead to the creation of a newer, savvier batch of digital marketing experts.
Many entrepreneurs will see an opportunity in the changing needs of the digital market and move to take it up as a profession. More work being outsourced to India.
Image Credit: Pixabay
The future is now, and it is digital. More and more people are shopping for everyday needs and luxury items online.
From groceries to sanitizers and from clothes to washing machines, the need to physically visit a store to shop continues to fade.
And, as the behavior of the consumer changes, with it, changes the traditional marketing trends. Considering that, here are the emerging trends that one can expect to see in digital marketing.
Consider the traditional brand funnel structure that has been used to trace the behavior of a client.
The structure begins tracking from the moment and the consumer realizes the need for a product. and begins his search for it to the moment when he actually makes the purchase.
When it comes to a digital market, such trends become outdated. The consumer in this case might not even be aware of a product while surfing the internet.
so carefully placed ads on social media or related searches on e-commerce sites are then used to pique their interest. Online reviews and specifications are other vital aspects that drive customer interest and ultimate purchase.
In this scenario, following a traditional brand funnel that assumes unchanging behavior in consumers. which would prove to be a bad idea. Thus, the need for new tools and trends in digital marketing is rising.
As the behavior of the consumer changes, with it, changes the traditional marketing trends. Considering that, here are the emerging trends that one can expect to see in digital marketing. here we are going to discuss Digital Marketing During And After COVID-19 in deep.
1. A more integrated approach
Digital marketing cannot work in isolation. so experts are suggesting the rise of integrated marketing where brands are aware of the changing needs and behavior of the consumers.
Marketers would need to understand the customer at every step. so making use of custom tools, data, and tech to stay ahead in the game.
Traditional brand models offer customers a generalized experience. But the keywords in the new models would be “personalized” and “relevant”.
“Marketers in the post-COVID-19 era will have to rethink what technologies they really need. which ones can help them save money. and which ones can help them transform their businesses that have been altered by this crisis.
Marketing technology that helps with the above business needs will.
Therefore, be considered essential and the rest may end up in the garbage heap of tech-driven promises. that never delivered true Marketing ROI”, says Diaz Nesamoney, who founded Jivox just before the financial crisis hit the world 12 years ago.
The current levels of uncertainty make it especially hard to plan for the future. because it’s possible to make well-informed estimates of what changes are likely to persist.
And when we consider a range of possible scenarios, we can stress-test our strategies to be robust to future disruptions.
The vital skills that enable us to adapt to this unknown future are the skills we’ve always used. closely tracking signals from the market and driving breakthrough innovation to deliver what people need.
2. Focus on ROI
This massive shift in the market caused by the influx of online shoppers.
obviously mean that brands would have to increase their investments in building their presence and marketing their products online.
All the high Return on Investment (ROI) generating tools and digital channels. including SEO, programmatic advertising, and conversational marketing. these are going to witness an incredible increase in investments during and post-COVID-19.
3. Digital marketing as a profession
The demands of the current scenario have led market researchers and economists. and this helps to comment on how the process of shopping itself might shift completely into the virtual arena. while physical stores and restaurants turn into experiential and recreational joints.
4. More work being outsourced to India
A huge part of this quickly transforming market is likely to shift to India in the near future.
With the youthful Indian entrepreneurs displaying proficiency in digital optimization and the country brimming with untapped talent. the display of cost-effective digital skills here cannot go unnoticed.
Indian entrepreneurs and digital marketers are likely to see an influx of requests from brands all over the world.
as they make their journey into the virtual terrains. It’s a moment of reckoning, one that digital marketers and developers in India are more than ready to embrace.
There have been many changes in online consumer activities, but the one that has affected the broadest range of companies has been the growth in eCommerce.
Thanks to eCommerce, remote working, telemedicine, and remotely managed supply chains. digital transformation is now probably a necessity for survival rather than a nice-to-have.
It is highly unlikely that we will go back to a pre-COVID digital age.
This massive shift in the market caused would have to increase their investments. in building their presence and marketing their products online.
In the post-COVID world, you will need to focus on all three of these components. so it will use to explore digital solutions for improving customer insights and engagement.
It will be crucial to be agile and flexible in order to take advantage of early signals.and indicating market change and capitalize on new behaviors and expectations.
The risk of physically going to the market during current times has made even the technologically unaware of online shopping.
And only now are they realizing the sheer advantages of being able to order everything from a book to a water purifier.
I hope it clears your idea about Digital Marketing During And After COVID-19.
This brings us to a situation which no amount of marketing research could have predicted.
Earlier, there was no customer footprint, there are now hordes of consumers frequenting with ever-growing demands.
It is a shift we could not have anticipated so early. But it is shift brands are ready for now.
While the plan was there before, the moment to deliver has arrived now.
That is because marketing trends at the moment are not just calling for a transformation but a digital revolution.